With an increase in the number of internet users from 44 million in 1995 and 413 million in the year 2000. And 4.5 billion in 2019. Internet users now make up 57% of the global population. By 2021. It is projected 73% of the global population will be using the internet. Marketing is shifting from traditional to digital methods the reason being people are spending more time on the internet.
Digital marketing refers to marketing products or services through digital channels such as search engines, websites, social media, email, and mobile apps or in simple words is the marketing of products or services online using digital technologies.
The previous traditional set of marketing was limited to door to door and mouth publicity. Previously the marketers were using physical manpower to promote their products. But now with the changing times, people want everything at their fingertips.
And fulfilling the needs of the customers is the highest priority of every business. So the trend of digital marketing took off. Now that even the smallest thing can be found on the internet. People and the marketers are going gaga over this digital marketing trend.
Today, it is said that “Being Digital is Being Global”. And this is the reality. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media platforms is so huge that you can connect with almost everyone now.
There are several ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows brands to market their products and services but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them.
As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand. It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
- Reaching global markets
- Higher engagement rate
How Does Digital Marketing Work?
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new e-book the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the e-book more information on the company
In simple words, digital marketing works by integrating digital channels and digital marketing techniques like SEO, Social Media Marketing, PPC, Email marketing and many other digital marketing techniques to attract the target audience and then convert them to customers.
Digital marketing works by attracting potential customers towards your website or a blog and then encouraging them to buy your products.
You can use SEO or PPC campaigns to attract the target audience on your website and capture leads or encourage them to buy from your website.
Social media can be used to engage with the target audience to build a brand or create business awareness.
This is how you can use digital marketing to communicate with your digital audience, and you can make digital marketing work for your business.
Digital Marketing Strategies :
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing(SEM)
- Content Marketing (Blogging & Article Writing)
- Email Marketing
- Pay-Per-Click (PPC) Marketing
- Influencer Marketing
- Interactive marketing
- Mobile app marketing
- Marketing Automation
- Online Public Relations (PR)
- Inbound Marketing
To know more about Digital Marketing